The relevance of various management theory schools of thought

The relevance of various management theory schools of thought This essay will identify the predominant and diverse schools of thought encapsulated within management theory and their relevance or lack thereof, or appropriateness of application within todays organisations. Four separate methodologies shall be addressed, the classical school, the school of human relations, and both systems and contingency theory. The Classical theory of management was born of the scientific age (Wren, 1995, p5). Taking account of this theory in the present age, a classical approach can offer structured management with purpose, drive and clear, understandable hierarchy (Cole, 2004, p4). Scientific management, with exponents such as Owen, Babbage and later Taylor and Gantt (Pindur et al, 1995, pp61-62) were concerned with observation and experience to seek greater efficiency for expanding industry; viewing workers as cogs in a machine and as another resource to be organised (Morgan, 1997, p38). General administrative managements focus was on the running of the whole organisation (Pindur et al, 1995, p62). Fayol looked in more detail at the role of manager and purported five functions: planning, organising, commanding, coordinating and controlling (Fells, 2000, p346). Bureaucracy, with the main advocate Weber, took a theoretical view seeking to understand power and authority (Mullins, 1996, p46; Pugh and Hickson, 2007, p5). Weber sought clear hierarchy advocating recruitment and promotion due to merit. [With] standardization across the organisation; no matter who was in post (HÃ ¶pfl, 2006, pp10-11). Although still relevant today as a tool to offer clear direction, (Lamond, 2005, p1279) classical theory has been heavily criticized for being too prescriptive, limiting individual thought, creativity and flexibility of the organisation (Morgan, 1997, pp30-33; Mullins, 1996, pp41-46). It was thought not to look beyond the individual organisation to its wider context. (Mullins, 1996, p52). Contrastingly, the human relations (HR) theory of management sometimes referred to as human behaviour school, leadership or behavioural sciences approach, considers and prioritises people as part of the management role. The exponents of this school lean heavily towards psychology and social studies believing people should understand people (Koontz, 1961, p178). In the 1920s an awareness of the impact of social factors within the workplace grew and behaviour and performance of employees became a focus for study (Mullins, 1996). Mary Parker Follett wrote about individual and group behaviour within organisations (Wolfgang et al, 1995). She contentiously believed that authority was rooted in a position and not with a person, causing much dispute and debate (Clegg et al, 2005; Mandeville, 1960). Arguably HR theory originated with the Hawthorne Studies conducted from 1920s and 1930s (Grey, 2005). Ironically the origins of the studies can be linked to the scientific approach however they became inextricably linked with Elton Mayo and showed productivity increased often when not expected. Mayo identified ,when people felt valued production could rise (Clegg et al, 2005). Whilst methods used and accuracy of data is disputed the results opened minds and encouraged debate on topics such as leadership, motivation and informal groups within organisations and so the neo-human relations approach developed with Maslow and his understanding of peoples needs entering the arena of theories (Mullins, 1996). The HR approach can help provide solutions to problems such as absenteeism, staff turnover and production quality brought about by strict scientific approaches. However some may view the approach as an unwelcome intrusion; leaving no demarcation between private and work life (Grey, 2005). People are the key ingredient to the HR theory but we should not set aside that, structure and rules are undoubtedly required in the mix. Accepting that Systems theory attempts to reconcile the classical and human relations approaches, this may then potentially provide the ideal management theory. But does such an ideal really exist? Exploring further, Systems theory focuses on the elements of organization, in terms of their interaction with external environment. Attention is focused on the total work organisation and the interrelationships of structure and behaviour, and the range of variables within the organisation (Mullins, 2000). The belief is that all employees work harmoniously through sharing common goals. The Systems approach to management began in 19th century, and Ludwig von Bertalanffy made great contributions in developing it. There are two basic types of systems; closed and open; and one of the key concepts of von Bertalanffys theory mentioned that open systems responded to their environments through exchanged information, energy or material (Kast and Rosenweig, 1972). The open systems model contains human relations as well as organisation development (Pindur et al, 1995). Closed systems [on the other hand] are self-contained and do not interact with their environment (Cole, 2004). Some classical theories, like Taylors scientific management, Webers bureaucratic theory and Gulicks administrative management can be classified to the closed system model (Pindur et al, 1995). Limitations within the Systems theory did exist though, and whilst the approach fostered both technical and social variables viewing organisations as a whole; alterations to one aspect directly affected the other part. The changing nature of the work environment, the increasing demands for flexibility and concerns with the contextual factors influencing structure have drawn attention to the contingency approach to organisational design (Mullins, 2000, p564). Diversity is no longer just the right thing to do; it has become a business imperative and perhaps the single most important factor of the twenty-first century for organization performance (Wheeler, 2005, s1-s7; Daft, 2008, p420). Observed as a development of the Systems approach, the contingency theory goes a stage further in relating the environment, and other variables, to specific structures of organisation. [It] takes the view that there is no one best, universal structure (Mullins, 2000, p564), [or] universal principles that can be used for every situation, but instead [it] seeks to explain how one attribute or characteristic depends upon another (Vecchio, 2000,p338). The contingency approach can be seen as a form of if-then matrix relationship (Luthans, 1985); [it] draws attention to the situational factors; emphasis[ing] the need for flexibility (Mullins, 2000, p564). There is a multitude of possibilities and the best or preferred choice will be contingent on the situation being analysed (Hunt, 1992, p170). Criticisms or doubts about the contingency approach and its practical value to management have been voiced. According to Robey (1982, p59), modern contingency theory provides an increasing amount of empirical research; defin[ing] variables ignored in earlier work. However, the contingency approach runs the risk of concluding that it all depends on everything. Indeed, Vecchio (2000, pp.11-12) simply summarises the contingency approach in two words. It depends. Whatever the criticisms and limitations of contingency models, the application of modern contingency theory can help contribute to more effective performance(Mullins, 2002, p578) so can we deduce that whilst possibly overly flexible in its make-up, the contingency approach is however within practice, a suitably acceptable management theory? Conclusion In conclusion it would appear that it is not only management theory that is disparate; the multiplicity of variables affecting the everyday running of organisations, also provides immense organisational diversity. Management theory and practice in implementation are inextricably linked which ensures that no holistic theory of management can be developed. Many paradigms have been created within an historical context where necessity for change has been encountered. Theoretical management and its functions are therefore viewed as evolutionary. Classical theory, whilst used today appears limited in application. Human Relations theory is still useful when applied in terms of an organisations social dimension. A unitarist Systems theory whilst initially popular was overtaken by a more necessary flexible approach to management, gleaned from Contingency theory. This perspective took a pluralist view of organisations. Organisations vary in terms of groups of individuals, industry type, structure, culture and objectives, making management differ within each entity. The trajectory of management theory, as time has progressed has added to the management debate and provided structure in which there is near agreement within groupings of schools who disagree vehemently as to the thinking of their adversaries. Because of managements diversity we are of the thinking that there is no one solution that will remedy or enhance all situations. (Word Count: 1319 words)

American Popular Culture and Advertisement

In this essay I will describe the impact that popular American culture has had on my personal decision making, by briefly describing popular American culture; identifying patterns in my list of popular culture artifacts from my inventory, describing which items are more common than others, identify which themes are prevalent, and describing some of the values being communicated by the items in my list. American popular culture can be describes as the ideas, attitudes, and perspectives within the current mainstream of the American population. Popular culture here in American is heavily influenced by the mass media which saturates the lives of our society. This mass culture can been viewed as a commercial culture, mass produced for mass consumption and has expressed itself through almost every medium, like music, movies, politics and even sports like good old American Baseball; although it easily absorbs many others cultural traditions like soccer which originated from England, and yoga which is said to be as old as civilization itself. Some of the patterns of the items in my list of artifacts are those of consumption, and there are other artifacts that are just to sell an idea or service. What is obvious in each of the themes in my list of artifacts is that they are designed to grab your attention, and those that are more common than others are the magazines, billboards, and television. They are all conveniently displayed while waiting for your appointment, getting gas for your car or just waiting at a stop light on the way to your destination. These artifacts entice, seduce and focus on pleasure or some type of social responsibility like the billboards asking anyone to assist the LAPD to identify the women who were murdered by the â€Å"grim sleeper. † The extent to which I feel that the value of popular American culture has had on my personal decision making is great. I watch television to keep up with current events for socializing with others and feeling a part of, I listen to music for the same reason, and many of the decisions I make as an American is to feel a part of American culture. I am very aware of the impact that the influence of this popular culture has on my decision making, how I am seduced to buy a product from an infomercial that states I can look younger, or remove any flaws I may have or lose excess pounds of weight, knowing that I will be billed for much more than they advertised. I am quite aware that I don’t need most of the items I find in the advertisements, but my vanity and wanting to be younger, better, thinner, or even have more money, the seduction draws me in and consciously fall into place with many who assimilate to this hegemonic culture feeling like I am doing what I am supposed to do.

Marketing Diary

ZAGREB SCHOOL OF ECONOMICS AND MANAGEMENT Academic year 2010. /2011. Written by: Tanja Igic Marketing diary Course: Principles of marketing Zagreb, 2010. Topic 1: Competition Uniqueness as an absolute advantage Source: http://www. fashionunited. com/news/leads/custo-and-desigual-in-legal-war-200823070855 (08. 10. 2010. ) The topic I chose as the first one is the legal war between two famous Spanish fashion brands- Custo Barcelona and Desigual. The reason why it is the first entry is because I am very interested in fashion and Desigual is my favourite brand.This summer I went to Spain and I realized that there is a brand very similar to Desigual, both in design and prices. This was the first time that I have heard for Custo Barcelona. Unlike Desigual, Custo is not an internationally known and famous brand. Oppositely, in Spain, the competition between the two is very high. I can even compare it with two major soccer clubs –Real Madrid and FC Barcelona. In most cases, if you pre fer Desigual, you would never buy from Custo and vice versa. Shock for Desigual lovers came in 2008, when Custo Barcelona filed a plagiarism lawsuit against Desigual.Custo accused Desigual for copying its mixtures of patchwork and materials and also for following their shop openings and contacting Custo’s distributors to market its products. No one ever wrote about the end of this lawsuit and that is why I cannot give my comment on the final decision, but I can comment on Custo’s decision about filing Desigual. I consider it as a desperate action of trying to get more of a target market. What they didn’t consider is that Desigual lovers, after this affair, sticked even more with Desigual.Unfortunately for Custo, Desigual is still existing, not only on the Spanish market, but worldwide, and it is stronger than ever. Topic 2: Controversial marketing Shock advertising Source: http://press. benettongroup. com/ben_en/about/campaigns/history/ (02. 11. 2010. ) It was f ew years ago when I heard for Benetton’s and Sisley’s controversial advertisements for the first time. Since then, I have been checking out their new ads every now and then, because they keep shocking me every time I see them. Recently, there has been a new billboard by Sisley on the streets of Zagreb.The picture is representing a young women on the floor with lots of cucumbers around her and one in her mouth. They just keep shocking, but why? Probably because controversial marketing is known to have an impact on drawing attention to the brand. When searching about the reasons why Benetton is doing such commercials, I found out that they want to raise the awareness about global problems and concerns among their global customers. They have officially divided their advertising campaigns in three separate phases and the first one started in 1986, when Benetton began cooperation with Oliviero Toscani.The phases where named: cycle of difference, cycle of reality and cycle o f free speech and the right to express it. Each released campaign, such as the one against capital punishment, resulted in widespread protest against the company, from the customers as well as governments. Usually, it ended up with lots of free publicity and an increase in sales, but after the ‘death row’ campaign, they decided to stop controversial advertising. They faced the fact that they have repeated using controversial subjects for too long and that the impact on the customers was rather negative. Topic 3: TV advertisingEffects of television food advertising on eating behavior Source: http://www. yale. edu/acmelab/articles/Harris_Bargh_Brownell_Health_Psych. pdf (21. 11. 2010. ) Topic 4: Market impact teams in Coca Cola HBC Does it really increase sales? Few weeks ago, I have received an e-mail offering a student internship in Coca Cola HBC in the selling department. It seemed very interesting from my point of view and that’s why I decided to sign up for do ing the internship. I had been invited for an interview and the week after I have started my internship in Coca Cola. It lasted for a week only.First day of my internship, we all gathered together and were explained what are we going to do in the next five days. Firstly, I was disappointed, but now, after I have finished those tough five days, I am really glad because of that experience. Market impact teams are teams of two or three people, one student and two Coca Cola employees usually, who are going around coffee bars and shops and are trying to have an impact on buying behavior by ordering shelves, cleaning fridges, putting promo material all over the place, thus creating a brand awareness. MIT is organized two times a year, before Christmas and before Easter.In Coca Cola, they are very proud of this actions, but I have always been asking myself, does it really increase sales? The answer was given to me by a young manager, who I was working with. He told me that in the short run and in general, it does not increase sales, but it creates a brand awareness which is really important for every product and company. It wasn’t an answer that satisfied me. I went further by asking: â€Å"But Coca Cola is a well known brand, actually, probably the best known brand in the world. Why are you still trying to raise brand awareness? † That’s when I got an excellent answer, which I will never forget.He told me: â€Å"Yes, everyone knows about Coca Cola, but sometimes you just have to remind people that your product still exists! † That is probably the best explanation of advertising I have ever heard. This experience was unforgettable for me. Source: my student internship ( (02. 12. 2010. ) Topic 5: Packaging and price Is the price, package or smell of a perfume what matters the most? Going into a perfumery and having a glance at all of the beautiful and colorful perfumes, makes me buy them all. After approaching the most beautiful and attract ive one, with the amazing desire of having it, you smell it and amazingly, it smells really bad.What are you doing? If you have money, probably you end up buying it anyways. If you don’t, you wouldn’t probably buy the better smelling one either. This question arises in my head every time I see millions of amazingly looking small packages of perfumes. The other fact that I have realized is that perfumes for male population are not even comparable to female ones. Is the package of the perfume what really drives our purchase behavior when buying perfumes? Some researches show that associating a beautiful design and color of a perfume with the smell makes the perfume more attractive, which increases the purchase.But what if a perfume is a great looking, with average smell and high price? That makes him even more attractive. It is well know that expensive perfumes are luxury goods. Higher price will make them more desirable because when seeing a beautiful package and a high price, we are creating an image of it before even smelling it. Not only for perfumes, this phenomenon happens with other luxury things as well. Human nature is just not strong enough to resist a beautiful package. Topic 6: Brand image / Business ethics Procter and Gamble testing on animals Source: http://www. pandgkills. om/main. html (05. 11. 2010. ) I have been avoiding Procter and Gamble’s products ever since I’ve heard that they are testing one animals. I am a huge animal lover and for me, animal killing is almost as cruel as human. The Procter and Gamble’s testing on animals was also a topic of my speech on the second year of college and that is when I did a little research on this topic. Not only that Procter and Gamble is one of the most famous brands in the world, but it is also one of the richest companies. It’s cruel method of testing can be easily replaced by an alternative.Despite this fact, P&G refuses to stop testing on animals, even though more reliable and humane alternatives do exist. By testing on animals, not only that they are creating a bad brand image and are representing a company’s unethical behavior, but they are also losing a lots of customers each day. Still, it is not important for them. Their earnings are probably still so high, that they don’t have to take care about those 100 people giving up from their brand each day. I am one of them and I can tell for myself that I would never buy from Procter and Gamble again, neither from the other brands testing on animals.Despite their global popularity, the brand image they are creating is not as good as it could be if they spent the huge amount of money they have on behaving more ethically and switching to a less cruel ways of testing their products. Topic 7: Design Ugly, comfortable and expansive-perfect combination I have tried hard to resist buying UGG boots this and last winter, and fortunately, I have succeeded. Different story is with my C rocs slippers. In fact, I have 3 pairs and I just love them. Those two brands I choose because they are well known for being ugly and expensive, but extraordinarily comfortable.I have never tried UGG boots myself but from other people’s stories they seem extremely warm and cosy. Since I have been seeing them every day, they are not even so ugly for me anymore. Crocs slippers neither. From my own experience, I can say that Crocs slippers are so comfortable that when you wear them once, you just don’t want to take them off. They are perfect choice in lots of situations and places, such as home, beach or long way walking. From these two examples, we can see that recently, people changed their points of view a bit.Of course, people still take care about how they look but sometimes, the way they feel in their clothes and shoes leaves a stronger impression than the clothes itself. UGG Australia and Crocs are two perfect examples for this statement and after writing this diar y I will probably give up from my decision to never wear UGG boots and go buy a pair for myself. Topic 8: Business ethics Lying about price reductions Last winter, I was in shopping for a jacket. While walking along Ilica, I entered a Miss Sixty store to see if they have something interesting for me.I came across a really nice, but for me, very expensive jacket. On the price tag, it said that it costed 3000 kunas but it is 50% off, so it costs ‘only’ 1500 kunas. The jacket was from the winter before and that is why the price was reduced. I never got over that jacket and that’s why I still remember the story. This year I was walking along Ilica again and went in the Miss Sixty store to see the new interior of the store. The very same jacket from the last winter, that was actually from the winter before, was still on the hanger. The thing that surprised me the most was the price on the price tag.It said that the jacket costed 4500 kunas in the beginning, but the pr ice was reduced to 3700 kunas firstly and now, it is even more reduced, and costs ‘only’ 3000 kunas. That really shocked me. After telling this story to other people, I heard very similar experiences but with other stores and brands. It usually happens that, if a product is not sold on the discount the year that it has been produced, the price next year appears to be the same, even though they say it is on sale. From my own experience and point of view, words like ‘sale’ or ‘discounts’ or ‘price reduction’ are very influential on human brain and thus, buying behavior.Sometimes you just can’t let other people buy that great shirt or a jacket that is on sale and you end up buying it, even though you might not need it or its price is still high. Experts dealing with selling products and services are very aware of the basic facts in buying behavior and human nature. They know that only a word ‘sale’ will increase sa les even if there is no sale at all. What bothers me is that I am probably falling for that trick almost every day but I do not realize it. As well as experts know how to sell, we should know what we want to buy and we should never follow the words, because sometimes they are just misleading.Topic 9: Brand loyalty Waiting up to 6 months to get on the waiting list – Hermes Birkin bag http://www. dailymail. co. uk/femail/article-1184169/Bag-lady-Victoria-Beckhams-100-strong-Birkin-bag-collection-thats-worth-1-5m. html (05. 12. 2010. ) Since I am desperately waiting to get my degree and have a chance to go for a Master programme in Milan and have my dreams come true, I have focused on a fashion industry and happenings from this field, to be up to date. That’s is how I came across the article about very famous Hermes Birkin bags.Everyone knows how expensive and popular they are but I would never expect that people would wait up to 6 months to only get on a waiting list. On e of their most loyal customers is famous Victoria Beckham, who has a huge collection of their bags, worth about 1. 5 million pounds. This shows a great brand loyalty they have, among the celebrities but the rich part of population also. Birkin bag is a luxury, rather then a need and from that point of view we can say that each person who buys it is loyal to the brand. If it wasn’t for loyalty and the status symbol, no one would ever buy a million pounds worth handbag.Topic 10: Color psychology and marketing Do colors really impact consumer behavior? http://www. syncrat. com/articles/color-psychology-in-marketing (27. 11. 2010. ) On my way to new Arena center, whose logo is by the way, also in red color, I have given some attention to the advertisements around me. I have noticed that most logos are in the red color. I didn’t know if it was for a reason and that’s why I checked it on the internet as soon as I came home. There really is an amazing relation between the two and that’s why firms pay a lot of attention when designing a logo or making a commercial.It is said that red color is a symbol of aggression and passion and it is used to motivate an individual to take action or convey a warning. It is also believed that is stimulates appetite. Oppositely to aggressive red color, green color is way more relaxed, symbolising growth and wealth. It is often used in commercials for natural products. It calms the mind and creates a feeling of happiness. Black color, an example of a neutral color, is well know symbol for elegance, power and sadness, as well. It is said that black color shouldn’t be used a lot when advertising.It can cause sadness and depression. On the contrary, white color symbolises cleanliness, purity and spirituality. It is used a lot in advertising but mostly as a background color, because it makes other colors seem more vivid and bold. All of these examples show that my question about the relation between colo rs and logos wasn’t foolish at all. When seeing advertisements and commercials, but buying also, people do not consider a color as something that influences their buying behavior, but researchers and marketing specialists are more than aware of this great marketing weapon. ———————- IN LEGAL WAR [pic] [pic] [pic] [pic] [pic] [pic] [pic] I have never been a big fan of television, in fact, I have been avoiding watching TV and trying to do something else instead, since I have started high school. When I was 15 I went to United States for a year as an exchange student. Living there, surrounded with lots of overweight people, junk food and starting to have weight problems myself, I have realized what a damaging effect on human health a food can cause. Since my host mother was a nurse, she was taking a lot of care about mine and my host sister's healthy diet.I have never heard about the topic before, becuase the problem is not so spre ad in our country, but my mom was always talking about negative effects of television food advertising on eating behavior. If it wasn't for her, I would probably never realize the shocking effects of TV on the eating behavior. All of us know how unhealthy is to eat in front of the TV. It is because our brain isn't getting signals fast enough and we don't stop eating as we would stop if we were concentrated only on eating.Effect which is related to this one is the effect of food advertising on TV and our eating and purchasing behavior. Nowadays, obesity is the fastest growing cause of disease and death in America, caused by reductions in physical activity and overconsumption of unhealty food. A lot of people consider that unhealthy messages communicated to children through food advertising is a leading cause of unhealthy consumption. It is also confirmed that food advertising leads to greater preferences and purcahse of the products advertised.What we can conclude from these facts is that we should try to avoid eating in front of TV or eat whatever is advertised on TV at that moment. When going to the store we should be led by the healthiness of a product purchased and not its package and great TV commercial. [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] SALE!!! [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] hRQh!. 5? >*[pic]B* CJaJphâ‚ ¬Ã¢â€š ¬0h? )? h? )? B*[pic]CJ aJ hmHnHphsHt INCLUDEPICTURE â€Å"http://www. frechen20. de/include/downs/Editor_files/image/Sponsoren/Topsponsor/bauhaus%20Logo%20sahin(1). jpg† * MERGEFORMATINET [pic]

The Affordable Care Act Is A Large And Important Portion...

Throughout the world today, it is almost crucial as humans that we are covered with health insurance. Many people are fully aware of the decrease in healthcare as time goes by. The Affordable Care Act is advertised all over the newspaper, television/media, and articles that piece together how it affects our healthcare insurance today. Health care is a large and important portion of the United States which requires a lot of attention to have the most successful outcome with patient care and financial stability. The ACA provides allows us individuals to maintain a well-known health care plan that can grow with the changes as they continue to be made. Global workforces around the world will continue to make changes to the healthcare facilities along with the providers joining together. Quality patient care is always the answer to professional medical staff. All in all, I will further be discussing the important information about the ACA and its credentials that essentially make up the current effects of healthcare today and what is yet to come. Summary of the Article: What is the ACA and health care reform? I chose this article to help me discuss the ACA because I found it interesting for this assignment. There were many different ways to go about this assignment and how to talk about it. Being a current employee in the medical field, I found it easy to relate too while reading this article. This article has everything to do with the way things are run now with the ACAShow MoreRelatedPatient Protection And Affordable Care Act1591 Words   |  7 Pages3590 (111th): Patient Protection and Affordable Care Act When president Obama was a candidate in the 2008 election he promised wide scale health care reform that would increase the availability and affordability of medical insurance for a large portion of the American population. 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